STUDENT BRIEF | Derby Revolution is a campaign designed for Gotham Girls Roller Derby, positioning it as an ideal form of feminist entertainment and outlet for feminist rage in the current political climate. By heavily advertising a free exhibition bout, it aims to raise awareness of roller derby as a sport and make it more accessible. It was rolled out into a poster series, a typeface, a desktop website, various pieces of merchandise, and a postcard with the league’s season schedule. This brief utilizes the actual, circular Gotham Girls logo for small portions of its branding. The Gotham Girls website can be found here.